Press and Appearances

We are on a mission to positively impact 1,000,000 children in poverty by helping their parents build profitable businesses.

Work didn’t “work” for our parents when we were growing up, and it still doesn’t work now.

We’re seeing more and more people becoming self-employed in the bookkeeping and accounting space because traditional work doesn’t work for them. We love the freedom of self-employment. We love supporting entrepreneurs to build great businesses, but we know that isn’t for everybody. Plenty of people are simply looking for good work that works for them.

We’re here to make a positive impact. It starts with us teaching business skills to bookkeepers, but there’s a wider problem here in the industry, not least that there’s no reason, particularly since 2020, for flexible work to not to, well, work.

As well as commissions in the accounting industry in which we regularly discuss the following:

  • Pricing
  • Niching
  • Automation
  • Goal Setting
  • Flexible working

You’ll also find us commenting on:

  • Small Business topics
  • Consumer issues
  • Social mobility
  • Financial news
  • Cost of living
  • Parenting

We’d love to support you with your feature or event. Drop us a message here.


New NatWest research shows 25% of people earning six figure salaries no longer consider themselves ‘rich’.

Zoe Whitman’s business coaching company brings in well over £100,000 each year but she also admits, ‘we aren’t living the life we thought we might at this stage’.

https://members.graziadaily.co.uk/read/issue-877/we-earn-over-100000-so-why-dont-we-feel-rich

Grazia Issue 877 March 2024.


We take our children out of school during term time

Despite the fines in many parts of the country, we know we can give our children a better quality of holiday for our budget if we travel during term time.

https://www.bbc.co.uk/sounds/play/m001x4yc

Piece starts at 03:53 minutes.

BBC Radio 4 13th March 2024.


‘Child benefit reform is great but will take too long,’ says mum on £70,000

Government has promised to look into changing the individual-based system to a household-based system but these changes would not come into effect until April 2026.

https://inews.co.uk/news/child-benefit-household-system-long-2940578

inews 6th March 2024.


The supermarket crown

M&S nation’s favourite supermarket for third year in a row despite being ‘a bit pricey’, Which? finds

https://www.gbnews.com/shows/breakfast-with-eamonn-and-isabel/2024-02-26

Piece starts at 13:00 minutes.

GBNews 26th February 2024.


We earn over £60k but can’t afford a third child

The UK’s middle classes are “struggling despite incomes of up to £60,000 a year” citing insecure jobs and rising housing costs. Zoe Whitman, 40, can relate: she has had to give up her dream of expanding her family due to financial worries.

https://inews.co.uk/inews-lifestyle/earn-over-60k-struggling-cant-afford-third-child-2921383

inews 23rd February 2024.


Supermarket Sweep

Commenting as business expert on the story that Morrisons is the latest supermarket to price match Aldi and Lidl.

https://www.gbnews.com/shows/breakfast-with-eamonn-and-isabel/2024-02-19

Piece starts at 23:30 minutes.

GBNews 19th February 2024.


Staying Sane This Self-Assessment Season

Webinar panel with AccountingWeb.

https://www.accountingweb.co.uk/accountingweb-live/the-bookkeeping-show/staying-sane-this-self-assessment-season

AccountingWeb 29 November 2023.


How to Offboard Clients Well

Webinar panel with AccountingWeb.

https://www.accountingweb.co.uk/accountingweb-live/the-bookkeeping-show/how-to-give-your-clients-and-your-staff-a-great-off-boarding

AccountingWeb 29 November 2023.


The Power of Knowing Your Numbers

Our presentation at The Entrepreneurs’ Marketing Conference in Brighton.

EMC Brighton September 2023


23 brilliant money management tips you’ll want to share

Here’s what professional bookkeepers want you to know about keeping tabs on your money!

https://www.goodhousekeeping.com/uk/consumer-advice/money/a36942505/money-management-bookkeeping

Good Housekeeping 23rd June 2023


Building A Team Part 2

Webinar Panel with AccountingWeb

https://www.accountingweb.co.uk/accountingweb-live/the-bookkeeping-show/building-a-team-part-2-onboarding-training-and-retaining

AccountingWeb 9 May 2023


How to increase your prices and still find clients

Our session at Accountex Manchester.

Accountex London May 2023


Building a Team Part 1

Webinar with AccountingWeb.

https://www.accountingweb.co.uk/accountingweb-live/the-bookkeeping-show/building-a-team-the-right-time-to-recruit-and-the-right-way

AccountingWeb 28 March 2023


Recession Proofing Your Business

Webinar with AccountingWeb.

https://www.accountingweb.co.uk/accountingweb-live/the-bookkeeping-show/can-bookkeeping-businesses-make-themselves-recession-proof

AccountingWeb 28 February 2023.


Why Accountants Charge More Than Bookkeepers

Our session at Accountex Manchester.

Accountex Manchester October 2022.

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