Search

Is this stopping you getting more clients?

When I started my bookkeeping business, I was prepared to take on any work from anybody who would pay me (within reason!). 

Working for any Tom, Dick and Harry though meant I couldn't refine my offering, I couldn't do one thing really really well.

But once I got really good in one area (my expertise by the way was in working with service based creative businesses in Xero + Futrli), knowing who I loved to work with helped me:

- get clear on my services 

- get clear on my target audience

 - get clear on how to price 

- get clear on where to target my marketing

And it's that final point, getting clear on where to target my marketing which made it easy to start conversations with the right people, and get more clients. 

If you want to know more about niching, you might enjoy the podcast we recorded with Amanda C Watts.

5 views

Recent Posts

See All

Is this your catapult?

So a post went up in our Facebook group. You might have seen it. I asked: "which one thing would help you catapult your business right now?" Catapult? I think I meant "accelerate", or "be the cataly

  • Black Facebook Icon
  • Black Instagram Icon
  • Twitter
  • YouTube

© 2020 The 6 Figure Bookkeeper Ltd is a company registered in England and Wales. Company Registration Number 12434800.  

The 6 Figure Bookkeeper Ltd, 22 Saddlers Park, Eynsford, Dartford, DA4 0HA

Privacy & Terms