How the recession affects your pricing

As part of Bookkepers' Bootcamp Jo Wood was joined by The Bookkeepers' Podcast sponsor, GoProposal by Sage's James Ashford to talk about how to price your services in a recession.

In this thought-provoking interview, we sit down with James Ashford to discuss how bookkeepers should approach pricing during a recession. James provides insightful advice on how to build a successful business even in tough times. He sheds light on the problem with discounting and how it can harm a business in the long run. He also shares tips on how to turn things around if you haven't been pricing properly and emphasises the importance of taking responsibility and taking action.

James also acknowledges that standing up to your clients and repricing is a tough decision, but highlights the mindset you need to have in order to do so effectively.

Tune in to this video to gain valuable insights from James on how bookkeepers can get better at pricing and succeed in today's economy.

0:00 Introduction

0:45 About James Ashford

7:39 James advice about building a business in a recession

14:00 The problem with discounting

15:30 How to turn things around if you haven't been pricing properly

21:00 How to take responsibility and take action

27:00 Standing up to your clients and repricing is hard, this is the mindset you need

36:00 The importance of vision

41:00 How to manage a pushback on pricing

47:00 About GoProposal by Sage