Marketing Collection
(The Bookkeepers' Collective)
Stop hiding, get clients
A practical Marketing Collection inside The Bookkeepers’ Collective, built for bookkeepers who want consistent visibility without feeling “salesy”. We teach you to attract better-fit clients, build trust at scale, and grow a premium practice that supports your life.
Prefer to talk it through? Book a call.
Business marketing • Personal branding • Marketing that gets clients
Marketing doesn't mean being someone else
Most bookkeepers don’t avoid marketing because they’re lazy, they avoid it because it feels awkward, inconsistent, and time-consuming. You don’t know where to focus your attention, you don’t know what “good” looks like, and it feels like shouting into the void.
Build trust before the sale
Learn how to communicate your value in public so prospects already understand what you do, attracting clients who respect your fees and making discovery calls easier.
Attract the right people
Stop starting from scratch every week. Build a simple marketing system you can maintain, whether that’s in person or online, we teach you to get build marketing processes with a true ROI.
Get known for your greatness
Marketing in 2026 is not just about the business. We help you develop a personal brand that feels credible and professional, so the right people find you, trust you, and refer you.
What's inside the
Marketing Collection?
Personal Brand Brilliance
Everything you need to build an influencer-level personal brand that resonates, engages, and sells – without you feeling inauthentic.
- Blogging and SEO
- Writing for social media
- Lead magnets
- Podcast and video
- Quizzes and scorecards
- Press and TV
- Speaking and awards
Content Subscription
New ready-to-go content assets delivered monthly. Receive customisable social media templates delivered in Canva, fill-in-the-blanks social media captions, and a blog post every month designed for bookkeeping businesses.
- Monthly delivery of social media content
- Posts for Monday, Wednesday, Friday
- Awareness days and important dates
- SEO optimised blog post every month
- Templates to customise with your branding
Social Media Training
Everything you need to know about online marketing. From websites to social media platforms to wcreating content that is found online via Seach Engine (SEO) and Generative Engine search (GEO).
Learn how to use AI to support your content strategy, and how to repurpose content you already have into multiple assets, saving you time and creating more exposure.
Want the Marketing Collection?
Join the ecosystem it lives inside...
The Bookkeepers’ Collective is where it all comes together: training + live coaching + a community of bookkeepers building premium, scalable practices. The Marketing Collection is just one part of the membership, not an add on.
Don't just take it from us...
Kathryn's experience
“I absolutely LOVE being part of the collective. Having been a member for around 4 years now, I can tell you it has transformed my life. I have grown my business significantly, grown personally and professionally. and also made some wonderful friends along the way.”
Course Spotlight (inside The Marketing Collection)
Personal Brand Brilliance
In 2026, AI can manufacture the perfect headshot, create a clone who can stand in for you in virtual meetings, and write professional articles. But that’s not what creates emotional connection with others. In 2026, your personal brand is more important than ever. If you want clients to find you (and trust you) without constant hustling, your personal brand is the lever.
Personal Brand Brilliance gives you the exact steps to build a brand that resonates and converts, using the channels that make sense for your personality, your capacity, and your goals.
This is for you if...
- You know you should be marketing but don’t know where to start
- You want to attract better-fit clients
- You’re tired of posting randomly online and hoping it works
- You want your marketing to create consistent enquiries
- You want to be known for the impact you create for your clients
Learn to...
- Choose the right marketing channels so you stop trying to do everything
- Build marketing strategies that create trust and bring you prospects
- Use social media content to do the heavy lifting
- Strengthen your credibility as the go-to bookkeeper
- Be strategic about marketing activities that actually generate an ROI
Get access to this course (and the full Marketing Collection)
The Bookkeepers’ Collective is a 12 month membership for ambitious bookkeepers. Join us on a monthly payment plan of £199+VAT per month for 12 months, or pay in full and get two months free with a single payment of £1990+VAT.
What our Members Say...
Confidence boost
Even in a short time, being part of this has boosted my confidence, and I feel reassured knowing I now have a group to support me and keep me accountable as I grow. What makes it extra special is how much everyone genuinely cares, and that really shines through.”
– Jonny
Relevant training
It’s not just pre-recorded content – the weekly live, interactive sessions mean you can ask questions, learn from real situations and get support that’s actually relevant to what’s happening now.
– Jo
Practical support
The training is practical, clear, and covers everything a growing bookkeeping business needs, from marketing and pricing to sales strategies and business growth. Jo and Zoe’s experience shines through in every session. They know what it’s like to build a business from the ground up.
– Nicola
You have questions, we would too...
What is The Bookkeepers’ Collective?
What exactly do I get when I join The Bookkeepers' Collective?
You’ll get access to the full training library (including the Sales Collection), plus ongoing support through live training, coaching, accountability and a space to ask questions in the member community. See everything you get.
Is the Marketing Collection available on its own?
The Marketing Collection is included inside The Bookkeepers’ Collective. It’s one of the training collections within the membership, not a separate add-on.
How do I access the training?
As soon as you checkout, you’ll get access to the members’ area where all collections, courses and resources are organised for you. This is hosted on our course platform, Thinkific and can be accessed on your computer or via an app on your mobile phone. Live training sessions are hosted on Zoom.
Do I have to use social media to get clients?
No. Social can work brilliantly, but it’s not the only path. We cover multiple ways to build visibility and trust, including networking, blogging/SEO, video/podcast content, lead magnets, and credibility building (like speaking and awards).
I’m newly qualified / not confident yet. Is it too early?
Not at all. If anything, learning how to position and package yourself early stops you defaulting into low-fee, hourly “admin” work that’s hard to escape later.
I’m already busy — how much time do I need?
You can move at your own pace. Many members watch the on-demand training in small chunks (evenings/weekends). The live sessions in The Bookkeepers’ Collective take place 3 times per week, but if you can’t make something live you can catch the replay.
How much time do I need to commit each week?
Training is self paced through on-demand videos and resources and members who get the best results dedicate 60-90 minutes per week to learning. Live sessions take place on Mondays 10am-11am, Wednesdays 10am-11am and Fridays 10am-11:30am with replays available where appropriate.
Is there live support, or is it just videos?
There’s ongoing live training and coaching and an active community, so you’re not doing this alone.
What happens in the live sessions?
Our sessions take a set format each week. Monday 10am-11am is an expert session with a guest expert. This might be a software training, or a deep dive on pricing, marketing, a technical update or a topical session around business strategy. Wednesday 10am-11am is reserved to teach our core programme, The Success Programme live, taking you through the full CPD accredited training a week at a time over the course of six months. Friday 10am-11:30am is a Community Call. This is an opportunity to get accountability for an activity you need to do for the business in a co-working setting. The first part of this session is reserved for member networking and course updates once per month to introduce new members and share latest news.
Is there support if I get stuck?
Yes, we have a dedicated Member Success Coordinator who runs drop in sessions and can offer 1-1 troubleshooting calls if you need additional support.
I don't want to be an influencer – is this still for me?
Yes. This is about being known and trusted, not being famous. You’ll build a personal brand that feels professional, values-led, and aligned with your life.
Will this get me clients?
We’ll help you build the foundations that lead to clients: positioning, packages, marketing, sales structure and delivery. Results depend on your actions, consistency and implementation, but the goal is a practice you can sustain, not short-term hustle.
How long will it take to see results?
Marketing compounds. Most members feel better quickly (because they have a strategy and structure), and results follow as consistency builds, especially when your content and offers are aligned.
Is this relevant if I'm not in the UK?
The principles (packages, boundaries, confident sales conversations) are universal. Some examples may be UK-leaning, but the strategy translates wherever you run your practice. We have Bookkeepers’ Collective members in the USA, Ireland and the UK.
Your pricing is in GBP, can I pay in another currency?
What's the best-value way to join The Bookkeepers' Collective?
The Bookkeepers’ Collective is a 12-month commitment of £199+VAT per month. The best value option is to pay in full for the year, at £1,990+VAT, giving you two months for free.
Is there a minimum term?
The Bookkeepers’ Collective is a 12-month commitment. That gives you the runway to build proper change (pricing, packages, sales, marketing and delivery systems). Many of our members stay for years.
I'm an accountant, is this relevant for me?
Yes. Many of our members are accountants. What brings our community together is a shared ambition and a shared way of working: people who want to build a modern, values-led practice with better clients, clearer boundaries, and a business that supports their life (not the other way around).
I need to know more before joining, can I talk it through?
Absolutely, simply book a no-obligation call with us.
Start Today
We get it. You need clients.
If you’re done posting randomly, staying invisible, or feeling awkward about marketing, this is your next step.
Inside the Marketing Collection you’ll learn how to attract the right prospects, create a marketing strategy that fits your business and your life and turn visibility into consistent enquiried.
Join The Bookkeepers’ Collective and you’ll get instant access to the Marketing Collection, plus every other collection, live support, and a community that helps you implement.
Prefer to talk it though? Book a call.