In this episode of The Bookkeepers’ Podcast, Jo and Zoe spoke to Susanna Reay, an award-winning business coach renowned for her expertise in marketing frameworks. Susanna shares invaluable insights into leveraging the power of frameworks for marketing your bookkeeping practice.
Unravelling the Power of Marketing Frameworks
We spoke to Susanna about how her expertise in digital marketing can be applied to bookkeeping businesses. Learn how marketing frameworks can revolutionise the way you promote your bookkeeping services and gain a competitive edge in the industry.
Challenges for Bookkeepers: Embracing Marketing as a Bookkeeper
For many bookkeepers, transitioning from specialists to business owners can be challenging. We discuss the common hurdles faced and emphasise the crucial role marketing plays, especially in the initial stages. Discover how a well-defined marketing strategy can help you overcome these challenges with confidence.
Marketing for Bookkeepers: Sharing Your Expertise
One of the key aspects of successful marketing for bookkeepers is knowing how to communicate your expertise effectively. Here, Susanna Ray reveals the secret to identifying and articulating your unique voice as a bookkeeper. By doing so, you can resonate better with potential clients and build strong, lasting relationships.
Marketing for Bookkeepers: Overcoming the Scarcity Mindset
The fear of giving away too much knowledge can hinder many bookkeepers from showcasing their true value. We discuss the scarcity mindset and how to overcome it. Embrace the concept of abundant thinking and understand how freely sharing knowledge can lead to attracting more clients.
The Five Keys to Engaging Marketing Frameworks
In this section, we unveil the five fundamental elements of effective marketing frameworks: value, valid, visual, vocal, and vehicle. These keys will unlock the full potential of your marketing strategies and help you create compelling campaigns that resonate with your target audience.
Did you miss the conversation? You can catch the replay here
Here’s why you should tune in:
- Discover marketing strategies tailored specifically for bookkeepers, designed to propel your business to new heights.
- Gain invaluable insights into the mindset shift required to embrace marketing as a crucial aspect of your bookkeeping business development.
- Learn how to effectively incorporate the phrase “marketing for bookkeepers” in your campaigns to enhance online visibility and attract potential clients.
- Overcome imposter syndrome and the scarcity mindset that may be holding you back from marketing your bookkeeping services confidently.
- Implement the five keys of marketing frameworks to connect with your ideal clients and establish your authority in the bookkeeping industry.
We hope you love this episode. Connect with Susanna and find out more about what she does at susannareay.com
In this episode we also discussed The Bookkeepers’ 6 Month Success Programme and The Bookkeepers’ Success Lounge. You can find out more at 6figurebookkeeper.com.