How I’m building my practice with Jodie Parsons

In a recent episode of The Bookkeepers’ Podcast, we had the pleasure of interviewing Jodie Parsons about the practice she is building. Jodie’s journey is not just an inspiring account of career transition, but also a testament to the power of persistence, confidence, and vision in achieving business success.

Jodie’s journey began when she was made redundant from her role as a finance director for an engineering company. Despite initially struggling with confidence, Jodie realised that she could leverage her skills to help clients build their businesses through bookkeeping and advisory services.

In this episode of The Bookkeepers’ Podcast, Jodie shares how she has achieved her financial goals, including doubling her client base. Her achievements are a testament to her belief in providing value to her clients and adjusting her services to meet their needs.

Rather than simply offering year-end accounting services, Jodie aims to help smaller businesses grow. Her approach is centered around understanding her clients’ needs and goals, and tailoring her services accordingly. One of her clients even credited her with helping them achieve their 2025 goal in 2023.

Jodie’s success didn’t come easy. She described how she’s using local networking and persistence to find her clients, starting with family and friends. Over time, she expanded her network through client referrals, networking events, and by positioning herself as an expert in her field.

One of the key themes of our conversation with Jodie was the importance of confidence. Jodie shared how she gained confidence in approaching potential clients by drawing on her experience in a big company. She also emphasised the importance of disengaging from energy-draining clients and not dwelling on negative experiences.

Despite feeling uncomfortable or uncertain at times, Jodie has remained focussed and put in the work. Her success is not due to luck, but the result of her persistent effort and willingness to push past her comfort zone.

Jodie also shared her future goals and our conversation touched on societal expectations and media portrayals of wealth and success. Jodie believes in redefining these concepts to align with personal values. She is passionate about helping everyday people build wealth.

Jodie’s story is an inspiration for anyone looking to start their own business, we think you’ll love it.

About us

We help bookkeepers find clients, make more money and build businesses they love that work for them. We’re raising the profile of the bookkeeping profession and bookkeepers worldwide.

Whether you’re a bookkeeper or accountant wanting to grow your own business to have the flexibility for your life, and your family, come and join us.

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About our Sponsor

This episode of The Bookkeepers’ Podcast is sponsored by Xero. Find out more at:


The information contained in The Bookkeepers’ Podcast is provided for information purposes only. The contents of The Bookkeepers’ Podcast is not intended to amount to advice and you should not rely on any of the contents of the Bookkeepers’ Podcast. Professional advice should be obtained before taking or refraining from taking any action as a result of the contents of the Bookkeepers’ Podcast. The 6 Figure Bookkeeper Ltd disclaims all liability and responsibility arising from any reliance placed on any of the contents of the Bookkeepers’ Podcast. 


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