How to start a bookkeeping practice in 2024

Do you want to know how to start a bookkeeping practice in 2024? In this episode of The Bookkeepers’ Podcast we discussed how to launch a bookkeeping practice in 2024. The possibilities for entrepreneurship are changing and we discussed overcoming imposter syndrome, sharpening business skills, and setting up a successful bookkeeping business.

Overcoming Imposter Syndrome

It’s important to overcome self-doubt and imposter syndrome. Do what you can to boost your mindset, whether that’s surrounding yourself with people who’ve been where you are or asking for support, to boost your confidence and reduce the stress associated with starting a business.

How Business Skills help you Start a Practice

In the podcast, we shared how moving from employment to self-employment brought it’s own challenges. Learning business skills is essential, and seeing yourself as more than a freelancer not only adds value to clients but also is the key to your success as a business owner. You offer more than just bookkeeping skills to your clients.

How to Start a Bookkeeping Business

When starting a bookkeeping practice, deciding on the business structure is crucial. Based on your goals and potential growth, you might opt to be a sole trader or form a limited company. Consider the tax implications and simplicity of your chosen structure, as complexities can arise later on.

Working with a professional body and obtaining a practicing certificate ensures compliance with industry standards and regulations. Letters of engagement are equally important, outlining the terms and conditions of your bookkeeping service, including fees and client responsibilities. Starting with a solid business structure and contracts can prevent issues down the line and pave the way for a scalable business.

Niching and Marketing for your Startup

We believe niching simplifies client acquisition. One of our tips for starting a practice in 2024, we suggest you consider placing yourself in your clients’ space, you make it easier for them to find you. But even with a niche, marketing is key. Consider how you will market your business throughout the client relationship, from onboarding to offboarding. This positions you well for additional services as clients’ businesses evolve.

Pricing and Selling Bookkeeping Services

When it comes to pricing and selling bookkeeping services, value is more important than sales pitches. Instead of charging by the hour, consider pricing services based on the value provided. Focusing on outcomes rather than hourly rates can lead to more successful businesses. Charging a flat fee based on the outcome of the work can provide more certainty to clients.

Do you want to find out what you need to do to start a bookkeeping practice in 2024? Take our quiz at

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