For many of us, LinkedIn can be a bit of a mixed bag. On one hand, it’s a great platform for connecting with like-minded professionals and sharing our expertise and accomplishments. On the other hand, it can also be a breeding ground for negativity and over-promotion.
So how do we navigate this landscape and build a personal brand that is both authentic and successful? Here are a few tips from our recent episode of The Bookkeepers’ Podcast during which we spoke to Ashley Leeds.
- Follow the right people: On LinkedIn, you have the ability to follow accounts that inspire or educate you. By following these accounts, you’ll see more of their content in your feed and be exposed to new ideas and perspectives.
- Engage with content: One way to improve the algorithm and see more relevant posts in your feed is to engage with content that you enjoy. This could be through commenting, liking, or sharing.
- Unfollow or hide posts: If you’re seeing too much content from a particular account or if the content is negative or unaligned with your values, consider unfollowing or hiding the account. You don’t have to disconnect completely, but you can control what shows up in your feed.
- Use LinkedIn to connect: LinkedIn is a great platform for connecting with people who inspire or give good advice. Don’t be afraid to reach out and start a conversation with someone you admire or who has expertise in a topic you’re interested in.
- Be known, liked, and trusted: It’s essential when thinking about building a personal brand. This means being consistent in your messaging and actions, being likable and approachable, and being trustworthy and reliable.
Remember, building a personal brand takes time and effort, but it’s worth it in the long run. By following these tips and staying true to yourself, you can create a brand that reflects your values and skills and helps you stand out in your industry.