You’ll frequently hear us discussing how LinkedIn has become a powerhouse for professionals, particularly for those in service industries like bookkeeping. If you’re looking to grow your client base, LinkedIn is an important part of your business growth toolkit to help you connect with businesses and individuals in need of your services. This article is another in our series about how to get your first bookkeeping clients and in this article we’ll guide you through practical steps to find bookkeeping clients on LinkedIn.
Optimise Your LinkedIn Profile
Your LinkedIn profile is often the first impression potential clients have of you so think of it as your shop front. You need a compelling headline that clearly states what you do and how you can help. For example, instead of “Bookkeeper,” try “Expert Bookkeeping Services for [Ideal Client Industry].” This not only tells people what you do but also highlights who should connect with you.
Next, ensure your profile is complete with a professional photo, a well-written summary, and detailed descriptions of your skills and experience. Use keywords related to bookkeeping to improve your profile’s visibility in search results. Regularly update your profile by posting relevant content.
Why Building your Network will Help you get Clients on LinkedIn
LinkedIn is a social network, so it’s crucial to build and engage with your network actively. Start by connecting with people you know, friends, ex-colleagues, clients – they can become your best sales force as they want you to succeed. Then, expand your network by searching for and connecting with potential clients. Use LinkedIn’s Search and Filter functions for this as they are the best way to find new connections who could become perfect bookkeeping clients. When sending connection requests, it is helpful to personalise your message. Mention a mutual connection, a shared interest, or a reason why you want to connect. This approach increases the likelihood of your request being accepted.
Once you’ve built your network, it’s important to stay engaged. Regularly interact with your connections by liking, commenting, and sharing their content. This keeps you on their radar and helps build relationships.
Create and Share Valuable Content
One of the best ways to attract clients on LinkedIn is by sharing valuable content that shows your expertise. Write posts and articles that address common bookkeeping challenges and provide solutions. For example, you could write about tips for managing cash flow, understanding tax obligations, or the importance of accurate bookkeeping.
But also remember that LinkedIn is a social platform, and people want to connect with people. So, be yourself. Decide which more personal aspects you’re happy to speak about and make them part of your content.
When creating content, consider your audience’s interests, needs and pain points. This will help you write content that encourages engagement. The more people who see and engage with your posts, the more likely you are to attract potential clients.
How to get bookkeeping clients on LinkedIn
Finding bookkeeping clients on LinkedIn requires a strategic approach but it starts with your profile, then your connections and then your content. Approach LinkedIn one step at a time, and be prepared to feel out of your comfort zone. We know you didn’t become a bookkeeper so you could become a social media influencer, but tools like LinkedIn are free and at your disposal, if your clients are using them, you need to use them too.
Learn more about LinkedIn
In The Bookkeepers’ Collective, we teach bookkeepers how to use LinkedIn to find bookkeeping clients. If you’re ready to join us, we can get started today. See the full details.
