How to build a bookkeeping business from the ground up

What do you do when your career is going one way, and life pushes you in another direction?

For Claire Johnson, founder of Bluebell Bookkeeping and Admin, the answer was simple – face adversity head-on. After her relationship breakdown, she had to pivot her business model and find a way to make it work for her.

Despite setbacks, Claire found the strength to build a bookkeeping business from the ground up, create new networks, and live a life she’s proud of.

In this episode of The Bookkeepers’ Podcast, Claire shares her journey to running a successful Bookkeeping business.

We also discuss:

  • Unlocking the power of Linkedin
  • Gaining confidence after significant life transitions
  • Overcoming obstacles through resiliency

If you’ve been stuck, let Claire’s story uplift you on your journey to becoming a highly successful bookkeeper.

Episode Highlights:

0:31 Meet Claire Johnson of Bluebell Bookkeeping and Admin and learn how she overcame a tumultuous divorce and the unpredictable world of franchising.

1:56 The funny thing about reinvention is that the process is never as glamorous as the end product. Claire shares her journey of reinvention and finding success after leaving the job and life she thought would be in forever.

4:24 Want a strategy to jumpstart your content marketing in a weekend? Claire shares tips to help you overcome fears of being judged by others on and offline.

5:57 Are you leveraging the power of networking groups to find clients? Claire discusses how to grow your business by networking online and what to do now that the in-person events are back.

8:15 When we are in the process of “becoming,” we encounter challenges as we adapt to new ways of doing things. Starting a business in today’s economy is no different. Claire discusses how she learned to embrace change.

9:58 Networking is a powerful tool because we learn more about ourselves when interacting with others. Learn how letting others into your world is the best way to attract opportunities and grow personally and professionally.

21:55 Every successful marketing campaign starts with a multi-channel approach. Claire shares how she uses various marketing channels to promote her business and what she believes are the hallmarks behind a strong brand.

25:20 How do you know if it’s time to sub-contract? And what do you need in place before you hire help? We discuss the price of success and the mental challenges many entrepreneurs face when building a team.

28:54 The most challenging thing about becoming an entrepreneur is unpredictable income cycles. Hear how Claire found the courage to move from hourly billing to monthly retainers.


Find out more about Jo and Zoe by following us on YouTube.


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About us

We help bookkeepers find clients, make more money and build businesses they love that work for them. We’re raising the profile of the bookkeeping profession and bookkeepers worldwide.

Whether you’re a bookkeeper or accountant wanting to grow your own business to have the flexibility for your life, and your family, come and join us.

Join our FREE Facebook community, The 6 Figure Bookkeepers’ Club to experience this revolution for yourself.



Connect with Jo Wood and Zoe Whitman in The 6 Figure Bookkeepers’ Club on Facebook at

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