The Bookkeepers' Podcast - Episode 173
Should you use paid advertising to reach clients?

In this episode of The Bookkeepers' Podcast, Zoe Whitman and Jo Wood spoke to Mat Wilson of Einstein Marketer about using social media to market your bookkeeping practice, and whether you should use paid advertising.

More and more bookkeeping practices are now using social media, but is posting a few times per week enough or should you start to use paid advertising?  

On this episode of The Bookkeepers Podcast we enjoyed speaking to Mat Wilson about how paid advertising such as Facebook ads can help you reach more of your ideal clients, how to get started with marketing online, and how much you should expect to spend on a paid marketing campaign.

We think you'll find this episode interesting if you're thinking about advertising on Facebook to find clients. We covered:

  • The first thing you should do when it comes to marketing your business online

  • Whether you need to spend on paid advertising

  • When it's the right time to advertise your practice through a paid ads campaign

  • How much Facebook advertising costs

  • How to choose the right platform to market your practice

  • What a sales funnel 

  • Why you might want a lead magnet

  • The Entrepreneur's Marketing Conference (EMC)


0:00 Introduction

4:20 The first thing you should do when it comes to online marketing

7:30 Is it enough to rely on organic growth

9:00 Using cold outreach to market your business

11:50 Which clients are using Facebook

15:00 Different types of ads

19:50 Marketing 101: Sales Funnels and Lead Magnets

27:20 Why you need an email list

32:05 The Entrepreneur's Marketing Conference (EMC)

About our guests

Connect with Mat Wilson at Einstein Marketer 

Register for the Entrepreneur's Marketing Conference and use discount code emcdragon to benefit from a 20% discount (subject to availability).

(Please note that this is an affiliate link and we may receive an incentive or commission when you use this link to register for the event). 

About us

Join The 6 Figure Bookkeepers' Club on Facebook at

Find out more about The 6 Figure Bookkeeper at

Watch the full podcast episode on YouTube or listen wherever you get your podcasts.