You want to build a profitable,
flexible business around your family.
We’ll show you how.
Pick the one that stings. We’ll tell you what fixes it and what it costs – no form, no call required.
Practice Foundations · £347 inc. VAT
The thing in the way isn’t ability – it’s that nobody hands you the order. Structure, insurance, practising certificates, AML, engagement letters, agent registration, pricing, first clients, sales calls, onboarding. Seventeen lessons in the sequence you actually need, on demand, 6 hours of CPD with a certificate.
The Pricing Collection · inside The Bookkeepers’ Collective · £199+VAT per month · 12-month commitment or pay in full
Every pricing calculator will give you a number. None of them know your offer, what your clients actually value, what bookkeeping services go for in your market, what your practice costs to run, or who you’re really for. Your price is all of those at once, and it moves every time one of them does.
That’s why pricing is a core part of the Success Programme, and why The Bookkeepers’ Collective has its own Pricing Collection.
Selling Services · £497 inc. VAT
Our data says sales confidence is worth 69% on your hourly rate – more than experience, more than qualifications. It isn’t a personality, it’s a structure. Fourteen lessons from the mindset through to the referral, including what to say after you state the price. Which is nothing.
Personal Brand Brilliance · £797 inc. VAT
Referrals are a ceiling and you can feel where it is. Thirty-three lessons across podcasting, video, social, email and PR – built on one system: make one thing, turn it into nine. Not “post more”.
The AI Collection · inside The Bookkeepers’ Collective · £199+VAT per month · 12-month commitment or pay in full
That’s not a threat to your job. It’s a threat to your pricing model. And by the time a course has taught you the tools, the tools have moved on. AI in this profession isn’t something you learn once. It changes every month, inside the accounting software you use every day and in everything outside it that your clients are already using.
So you need to be where it’s being worked out as it happens. In the Collective you stay in touch with Jo and Zoe as the tools change, and hear what it means for your practice. And you’re alongside other bookkeepers showing you exactly how they’re using it with their own clients – what saved them hours, what went wrong, and what they’ve stopped charging by the hour for.
The Advisory Collection · inside The Bookkeepers’ Collective · £199+VAT per month · 12-month commitment or pay in full
Advisory is the biggest opportunity in this profession right now, and most bookkeepers stall at the same place – not the analysis, but how to package it, price it and introduce it without feeling awkward. The Bookkeepers’ Advisory Framework is a five-step system for designing, selling and delivering it monthly, using what you already have.
The Growth Collection · inside The Bookkeepers’ Collective · £199+VAT per month · 12-month commitment or pay in full
Thirty hours, CPD accredited, over six months, taught live. Vision, your role as CEO, niche, services, pricing, marketing, systems – and at the end you write a business plan for your practice and submit it to Jo and Zoe for review and feedback. Many members go through it more than once, because the practice you plan for in year three isn’t the one you planned for in year one.
The Bookkeepers’ Collective · £199+VAT per month · 12-month commitment or pay in full
Three live calls every week: an office hour, a session where we teach the Success Programme live, and a community call. Eleven ambassadors with their own specialisms. Other bookkeepers working through the same programmes at the same time, who’ll tell you what they charged for exactly that job last month. Plus every programme on this page.
Not in the UK? Everything here is available to you, without UK VAT.
Every year we ask UK bookkeepers what they charge.
Last time, 131 of you answered.
The mean monthly fee was £288.94 – nearly double the median. That gap isn’t noise. It’s two completely different businesses sitting in the same dataset.
At £150 a month per client you need about 67 clients to turn over £100k. At £400 you need 21. Same revenue, same profession, three times the workload.
The bookkeepers in the second group are not better at bookkeeping. They made different decisions about pricing, selling and positioning – and those decisions are learnable.
We used to call this a community, and people heard “Facebook group”. That’s our fault, and it’s probably the main reason bookkeepers who’d get enormous value from this walk past it.
So here’s what it actually is.
Every other business of your size has people to think with. A board. A partner. A management team. Someone down the corridor who’s seen it before.
You have a laptop, and a client asking why their VAT bill is that much.
So you make every decision on your own. Whether to take the client with the red flags. Whether £450 a month is too much to ask. Whether to put your prices up, take on help, turn down the work that pays badly but pays reliably. Whether the thing that’s just gone wrong is normal or a catastrophe.
And with nobody to ask, most of those get decided at eleven at night, on a feeling.
The Bookkeepers’ Collective is the boardroom your practice doesn’t have.
Technical questions and business questions, in one place, answered by people who have the context and no reason to flatter you.
This is not networking. It is not “collaboration over competition”, which is a nice sentiment about other people’s businesses rather than a reason to join anything.
It’s somewhere to take a decision and leave with an answer. Most members never thought they needed that. Almost all of them say it’s the part they’d keep.
The programme that turns a busy practice into a business. Your vision and goals, your role as CEO, confidence and mindset, niche and ideal client, services, pricing, marketing, systems and structure.
At the end you write a business plan for your practice and submit it to Jo and Zoe, who review it and give you feedback – so it becomes something you use to make decisions rather than a document in a folder.
A lot of members go through it more than once. The practice you’re planning for in year three isn’t the one you planned for in year one, and the questions land differently when the answers have changed. That’s a large part of why people stay for years.
You can already see what’s going wrong in a client’s numbers, and what would fix it. What stops most bookkeepers isn’t the analysis – it’s not knowing how to package it, price it, or raise it without feeling awkward.
The Bookkeepers’ Advisory Framework is a five-step system: get the data trustworthy, pull out the three to five insights that matter, build forward visibility on cash and tax, run quarterly strategic meetings, and turn an annual plan into real accountability.
No forty-page report packs and no expensive new software. Jo’s advisory clients were beauty salons, and they carried on paying through 2020 while every one of them was shut – because what she gave them was worth having precisely when it was hardest.
Everything below is included in the Collective. All of it is also available on its own, because a twelve-month commitment isn’t where everyone is right now.
Start your practice properly. 17 lessons, workbook, 6 hours of CPD and a certificate.
For: qualified but not yet trading.
Podcasting, video, social, email, PR. 33 lessons, 6 modules.
For: living on referrals and feeling the ceiling.
The sales conversation, from mindset to referral. 14 lessons.
For: getting enquiries and losing them.
The Growth Collection and the Advisory Collection are members-only, because both depend on the live sessions and the room.
If you want more than one of the programmes above, the Collective is cheaper. That’s arithmetic, and we’d rather say it than sell you two courses.
People come to us after a redundancy, or a return from maternity leave that didn’t go the way it was promised, or a career they’d done for fifteen years that stopped fitting. The practice is the means. This is what it was for.
We’d rather you found us useful for a year and bought something later than bought something today you weren’t ready for.
Running since 2020, 320+ episodes on pricing, clients, systems and everything else nobody taught you.
Work out the lowest rate you can afford to accept, including all the hours nobody pays you for.
What 131 UK bookkeepers actually charge, and what sits behind the higher fees.
Zoe’s book on building a successful bookkeeping business. Paperback and audiobook.
Jo Wood built a bookkeeping practice from her kitchen table around three children and sold it in 2023 for a multi-six-figure sum, two weeks after which she was out of the business entirely. C.FICB, PM.Dip, MAAT, winner of the ICB LUCA Award for Large Practice of the Year, one of the Top 50 Women in Accounting, and a former member of the Xero Partners Advisory Council.
Zoe Whitman trained as a management accountant and spent fifteen years reporting, forecasting and modelling before going self-employed. She wrote The Bookkeeper Rises, gave the TEDx talk, runs the annual Pricing Report and built Hey Monika, an AI training platform for accountants.
We mention it only so you know who’s in the room. None of it was learned from a textbook, and all of it is the part nobody teaches you alongside the bookkeeping.
The compliance work is getting cheaper to produce every year. Your clients’ costs are climbing. The bookkeepers who come out of this decade well won’t be the most qualified ones.
They’ll be the ones who priced properly, could hold a sales conversation, were findable by the right people, moved into advisory, and had somewhere to take a decision that wasn’t their own head at eleven at night.
None of that is talent. All of it is learnable, and most of it faster than you’d think.
Or email us – we read them ourselves.
